If you look at the Performance report with data grouped by property, only one impression is counted for the entire card:. If a single search element contains several links, impressions are counted by URL or by property, depending on your view in the Performance report.įor example, here is a knowledge panel with several image and text links: Aggregating impressions by property or by page Scrolling away and back, or paging away and back, during a single query or session does not count as multiple impressions. The general rule is that if you must click to see more results, an impression is counted when a link is in the current set of results, whether or not it's scrolled into view, but please read the details below for a specific item type to be sure. Inside independently scrolling or expanding search result widgets, such as an item in a results carousel or links in an expanding section like an FAQ result, the item must be scrolled into view within the carousel, or expanded by a click, to count an impression.įor scrolled results without paging ( infinite scrolling), such as image search in mobile or a card in Discover, the item must typically be scrolled into view to count an impression. In general, an impression is counted whenever an item appears in the current page of results, whether or not the item is scrolled into view, as long as the user need not click to see more results (such being required to click "see more" to see the link). Let's dive a little deeper: What is an impression?Īn impression means that a user has seen (or potentially seen) a link to your site in Search, Discover, or News. Typically, clicks apply only to the exact link that was clicked, while impressions and position apply to all links in the element. All data is assigned to a specific link in the element (or rather, to the URL that the link points to). For example, a horizontally scrolling list of AMP pages, or a knowledge panel entry with many links. An element can also be a compound element that contains many links, and even interactive elements. Simple vs compound elementsĪn element can be a simple element with only one link, such as a basic search result (the classic " plain blue link" shown above). 
This document describes these metrics in more detail, and some implementation specifics for many types of items that you might see in Google Search results. For example, here is a very basic search result that includes only one link: Content can be displayed in many different formats on Google, including links, images, or snippets of information. This includes Google Search, Discover, and Google News. Impressions, clicks, and position data are recorded for any content shown on Google on a platform that has a performance report.
The canonical URL is basically a single URL that Google chooses when multiple URLs point to what is essentially the same page (for example, if a site has separate URLs for the mobile and desktop versions of a page). Click-through rate: The calculation of (clicks ÷ impressions).Ĭlick, impression, and position data are attributed to the canonical URL, if available, of the page where the user is sent if they click the link in the browser.(average) Position: A relative ranking of the position of your link on Google, where 1 is the topmost position, 2 is the next position, and so on.Clicks: How often someone clicked a link from Google to your site.Depending on the result type, the link might need to be scrolled or expanded into view. Impressions: How often someone saw a link to your site on Google.This data is available in the various performance reports. Search Console provides data showing how often users saw or interacted with links to, or content from, your site, as shown in Google Search, News, and Discover.
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